OUR BLOG

15 Jan 2019

7 things you need to start a web page

What do I need to start a web page?

Yes you are thinking about building a website, but you are new to all this and do not even know where to start. You can easily find yourself frozen before you start if you do not have a clear list of steps to follow.

To help you we give you a guide to start your web page.

1. A goal
If you are at the stage of thinking about starting to build a website, most people who start doing a site do so without having a clear idea of ​​what they want to achieve. Therefore, before going any further, you really have to clarify for yourself what you want your website to achieve.

If you are starting a service-based business, the website must accurately communicate what it offers and why people should hire it. If you are starting a business based on products, your goal is to get people to add those items to your shopping cart.

Whatever your particular goal, all the steps set here can play a critical role in helping you achieve it, which makes this step the start of everything else before going further.

2.- Name
This deceptively simple step can be one of the most difficult parts for many people. It does not require a lot of work, but it does require making a difficult creative decision and it is easy to get stuck in this step and have difficulty moving forward.

When choosing a name for your website, you have to think more than just what sounds good. Part of your brainstorming process should be to look for available domain names as you go. You do not necessarily have to register the exact domain as the name you want your website to have, but it will make it much easier for repeat visitors to find it again if the names match, so it’s worth trying to get to something original that you can take the domain and without having to use strange spellings.

You will almost certainly find this step difficult, but do not let it take you forever. Give yourself a deadline and do it. Having a name that is not 100% perfect is better than not having a name or website at all.

3. Hosting
Generally, you can register your domain name and buy the one-time hosting, since most hosting plans include at least one domain name as part of the package. Choosing the right hosting plan can be a bit overwhelming, but with some basic information on how different hosting types should give you a clearer idea of ​​which one to hire.

If you are starting and your website will be without dedicated tracking, a shared hosting will probably work very well

4. A Design
Every website you see on the web has a basic web design that someone had to create. When designing a website is intuitive and does its job, and you do not necessarily think much about it, that’s because someone did the thinking for you during the design process to make sure the site easily meets the needs of the visitors.

You have some options to design your website. You can hire someone with experience in web design to build something unique that suits your needs. You can use a website builder to create it yourself using templates and an intuitive design interface. Or you can try to learn the web design yourself and build a website from scratch. Keep in mind that the latter option will not be easy if you have no prior experience (and it really is not necessary in this era of easy-to-use website builders), but if web design is a skill set you would like to have, Building your first website is a good practice.

5. Content
The importance of offering quality content to create a web page is based on two fundamental reasons: to obtain a better positioning in the search engines and to facilitate that the users who access a page, and look for something concrete, find quality information that meets their needs. expectations and these remain on the page and navigate through it for longer.

This is another step in which it may be worth hiring a professional to help you out, especially if the purpose of your website is to sell something. Professional website copywriters know how to develop business placement and perform the most likely language to drive visitors to action. And if writing is not your forte, you will probably spend a lot of time and mental energy in worse results than if you hire someone who really knows what they are doing.

6. Digital Marketing Plan
You may have thought that the creation of your website was the difficult part (and it is not easy), but once your website is launched quickly you will realize how difficult it can be for people to visit your page. To achieve this first you need traffic, if people do not enter your page it is impossible to convince them to buy your product or service. Once they are inside they need to feel comfortable navigating in it and this is achieved with an attractive website, with a clear message and with quality content that will ensure that visitors do not run away within two seconds of entering. For that, you need marketing in line .

Consider the types of online marketing tactics that make the most sense for your website and develop a plan to help raise awareness of your website and drive traffic. Nobody is going to buy your products or read your content but they are able to find your website within the first places of Google. To achieve the goal you set in the first step, you will have to commit to marketing efforts to get the audience to you.

7. Google Analytics
It is one of the most valuable tools for each website owner. The configuration of Google Analytics is easy and is one of the first things you must do once your website is ready for launch. The tool provides a detailed view of how many people are coming to your website, how they found them, if they came back again and who they are (demographically speaking).

The information you get from Google Analytics will tell you if your marketing works and which tactics work best. It will let you know what types of visitors are most likely to take action such as a purchase or email subscription, and who are more likely to leave the site in a few seconds without ever returning. It will guide you on the types of changes you must make to your website and marketing efforts over time to achieve the proposed goal.

Building a website comes with its challenges, but once you know the basic steps you need to take, it is easier to work out a plan to move forward. Once it’s working, you’ll face a new set of challenges, of course, but it’s gratifying to see your traffic grow and your website take off. If you’ve been waiting to start, because you do not know what to do, you just have to take one step at a time and do it.

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